Exciting News for Parents! Parasol, renowned for their innovative and eco-friendly baby products, has officially launched their line of diapers at Target stores nationwide. This expansion marks a significant milestone for the brand, making their high-quality diapers more accessible to parents across the United States.

Parasol Co has introduced its Clear + Dry Natural Disposable Diapers, Diaper Pants, and Wipes at Target stores nationwide, offering the first and only diaper with RashShield protection, which is renowned for its combination of sustainability and comfort.

Parasol, a startup based in Los Angeles and founded by women, is revolutionizing the diaper industry with innovative products that are the first of their kind in decades. Parasol Co diapers are renowned for their comfortable, cloth-like softness, delivering exceptional comfort to babies while maintaining dry, healthy, and rash-free sensitive skin. Carefully crafted with sustainable materials, Parasol Co diapers provide an eco-friendly diapering solution that resonates with the values of today's environmentally conscious parents.

The ethos of Parasol Co revolves around sustainability:

To minimize environmental impact, innovative materials and FSC-certified wood pulp are used, leading to a 50% reduction in order to conserve trees and reduce carbon footprint.

Durable bags are provided for storing baby items, promoting reusability.

All boxes are made from 100% recycled materials and are designed to be easily upcycled and recycled.

Parasols has received the esteemed Dermatest Excellent Seal for the past eight years for being hypoallergenic, plant based, vegan, phthalate free, without added fragrance, paraben free, and cruelty free.

"As we approach the beginning of a fresh phase, I'm excited to share that from August 18, 2024, our Bye Bye Rash! by Parasol Diapers will be accessible in Target stores across the country. This achievement highlights our dedication to delivering top-notch care for infants and ensuring parents can rest easy. Being a business led by mothers, Parasol is committed to accompanying you on this path together, supporting the upbringing of the next generation with affection and attention," Jessica Hung, the CEO and founder of Parasol, expresses.

Offering a variety of sizes suitable for infants from newborn to preschool age, the Parasol at Target collection simplifies the selection process for parents, allowing them to find diapers and wipes that perfectly balance fashion, comfort, and eco-friendliness.

Parasol's Clear + Dry Natural Disposable Diapers come with a cutting-edge two-layered core aimed at providing the highest level of absorbency and ensuring they dry quickly. These diapers also come with an eight-strand elastic waistband that is more elastic and offers broader coverage. The wetness indicator transforms from yellow to blue as the diaper gets wet. Additionally, these diapers are made from sustainably harvested wood pulp, which has been reduced by 50% to help preserve forests, and they are also made from vegan-friendly materials.

The Clear + Dry Natural Disposable Wipes, which are unscented, contain 99.9% pure reverse-osmosis water. They are formulated with plant-based ingredients that provide healing and protection. The ultra-soft fabric is infused with aloe leaf extract and features a 60 GSM thick-ply construction with an embossed surface designed to enhance absorption of spills and messes.