Ontex Unveils Skin-First Adult Incontinence Range to Improve Comfort and Dignity across Europe
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A Growing Need for Gentler Incontinence Care
Belgium-based Ontex Group, a global leader in personal care solutions, has launched a new adult incontinence range designed to deliver reliable protection while actively caring for sensitive skin. The new lineup Sensitive Pants, Sensitive Slip and Sensitive Form will be rolled out gradually across healthcare institutions in Europe, addressing a long-standing gap between protection and skin health in incontinence care.
The launch comes at a crucial moment. Recent European research conducted by Ontex among more than 2,500 people living with incontinence revealed that skin complications remain alarmingly common. Nearly one in two respondents reported experiencing dermatitis or skin irritation in intimate areas, often describing persistent discomfort, reduced confidence and a negative impact on daily life. Despite the prevalence, awareness remains low. Medical experts point out that a significant majority of caregivers are not adequately trained to identify early signs of incontinence-related dermatitis, allowing minor irritation to escalate into serious skin issues.
Sensitive Range: Where Protection Meets Skin Health
Responding to these findings, Ontex developed the Sensitive range with a clear focus on dermatological care alongside performance. The products are positioned as affordable yet high-quality solutions that help prevent irritation rather than merely manage leakage. The design philosophy recognises that long-term comfort is just as important as absorbency, particularly for elderly and long-term care patients. Key features of the Sensitive Pants include:
- Botanical-enriched topsheet to help soothe skin and reduce irritation
- Innovative Y-core technology for instant dryness
- Up to 2.5 times faster absorption compared to earlier Ontex pants
- Hypoallergenic construction, suitable for fragile and sensitive skin
- Advanced odour control, supporting confidence and dignity
Together, these elements aim to keep skin dry, calm and protected, reducing the risk of inflammation that often accompanies prolonged moisture exposure. Ontex is also addressing the knowledge gap highlighted by healthcare professionals. The Sensitive range is supported by expert-led training on recognising, preventing and treating incontinence-associated dermatitis. This education is delivered through Ontex’s network of nurse advisors and the Ontex Academy online platform, ensuring caregivers have both the tools and understanding to intervene early.
According to medical experts, better product design combined with caregiver education can significantly reduce complications, improve patient wellbeing and lower long-term healthcare costs. With its new Sensitive range, Ontex is positioning itself not just as a product manufacturer, but as a partner in improving standards of incontinence care where comfort, skin health and dignity go hand in hand.
02:48 PM, Feb 09
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