UNITED STATES

WET WIPES MARKET (US$ in million) 2019-2029

CAGR (2024 TO 2029): 2.99%

The US wet wipes market, valued at USD 6,185.3 million in 2023, is projected to reach USD 7,359.3 million by 2029, with a CAGR of 2.99%. The market’s growth is driven by a large consumer base, high purchasing power, and the popularity of natural/organic skincare products. Increasing demand for sustainable, compostable wipes and a shift towards e-commerce and eco-friendly products further propel the market, with manufacturers focusing on innovative packaging and product launches to meet consumer preferences.