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In Inddia Ia Wet Wipes Market

India Wet Wipes Market (Us$ In Million), 2019-2029 CAGR (2024 To 2029): 6.24%

Rising Prospects of India’s Wet Wipes Market

Market Valuation and Growth

In 2023, the Indian Wet Wipes Market was valued at USD 113.4 million. By 2029, this market is anticipated to grow to USD 176.5 million, with a robust CAGR of 7.68% during the forecast period. This growth reflects the increasing demand across various consumer segments.

Key Market Dynamics

Expanding Consumer Base: The demand for wet wipes is driven primarily by millennials and the working population, who value the quality, convenience, and comfort these products provide. This growing trend is particularly evident in public settings such as restaurants, hospitals, and airlines, where the use of wet wipes is becoming increasingly common.

Diverse Offerings: The facial wipes segment is thriving, offering formulations enriched with nourishing ingredients and catering to various skin types and concerns. With nearly one-third of the Indian population having sensitive skin, the market for sensitive skin wipes is expanding rapidly. Popular brands are continuously introducing products like Lacto Calamine Daily Cleansing Face Wipes and Himalaya Moisturising Aloe Vera Facial Wipes to meet this demand.

Rising Infant and Pet Care Needs: India’s growing infant population, combined with increased urbanization and a focus on personal hygiene, is significantly boosting the wet wipes market. Additionally, the pet care segment is experiencing growth, with pet wipes becoming essential for maintaining hygiene and health, particularly for the 27 million pet dogs in India. Makeup Remover Innovation: The makeup remover wipes segment is also seeing innovation, with new products such as Lumera makeup remover and Viva refreshing wipes gaining popularity for their alcohol-free and skin-friendly formulations.

Competitive Landscape: Leading companies like Godrej Consumer Products Limited, Hindustan Unilever Limited, and Procter & Gamble Hygiene & Health Care Ltd. are focusing on launching specialized and innovative wet wipes. Notably, Ginni Filaments Ltd. introduced ultra-pure water wipes in June 2023, which are designed to be the purest and gentlest wipes for baby and infant skin.

This landscape of innovation and growing consumer demand is set to shape the future of the Indian Wet Wipes Market, driving it toward significant growth by 2029.

 

  01:36 PM, Oct 10

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