Overview

From 2016 to 2022, Sri Lanka’s import market for sanitary towels, tampons, napkins, and napkin liners has shown fluctuations with a general upward trend until 2022. The overall market value reached $11.32 million in 2022, with varying contributions from different exporting countries. China has been the leading exporter to Sri Lanka, with exports growing from $7.66 million in 2016 to $7.79 million in 2022. Despite a slight dip in recent years, China remains the dominant supplier, thanks to its robust manufacturing infrastructure and competitive pricing. India’s exports to Sri Lanka have increased steadily, rising from $1.20 million in 2016 to $3.32 million in 2022. This growth highlights India’s expanding role in meeting Sri Lanka’s demand for sanitary products, bolstered by favorable trade relations and increasing awareness of menstrual hygiene. 

India’s Position

India’s role as an exporter of sanitary towels, tampons, napkins, and napkin liners to Sri Lanka has been growing, with a significant increase in market share from 2016 to 2022. India’s strong manufacturing capacity supports large-scale production, enabling it to offer competitive pricing and high-quality products. The domestic market in India is expanding, driven by increasing awareness and government initiatives to improve menstrual hygiene, which, in turn, supports the country’s export growth. India’s advanced technology and efficient production processes ensure that products meet international standards, making them appealing to Sri Lankan buyers. The focus on costeffective manufacturing and the ability to adapt to market demands contribute to India’s competitive edge. Overall, India’s growing presence in Sri Lanka’s market reflects its strong manufacturing base, competitive pricing, and commitment to product quality.