Overview

From 2016 to 2022, Kenya’s import market for sanitary towels, tampons, napkins, and napkin liners has demonstrated varying trends among different exporting countries. The overall import value has experienced fluctuations, influenced by market dynamics and regional trade relationships. Egypt has been the top exporter to Kenya, with exports ranging from $27.84 million in 2022 to $43.58 million in 2020. Despite a recent decrease, Egypt maintains a strong position due to its established trade ties and competitive pricing in the Kenyan market. China’s exports to Kenya have fluctuated, with a peak of $22.30 million in 2020, but falling to $4.97 million by 2022. The decline highlights challenges in maintaining market share, despite China’s capacity for large-scale production and competitive pricing.

India’s Position

India’s presence in Kenya’s market for sanitary towels, tampons, napkins, and napkin liners has been growing, though it still occupies a modest share. The country’s robust manufacturing capacity enables the production of high-quality products at competitive costs. Technological advancements and efficient production processes ensure that Indian products meet international standards and appeal to Kenyan buyers. Cost-effective manufacturing, combined with strategic trade initiatives, helps India maintain competitive pricing in the Kenyan market. India’s growing export footprint in Kenya reflects its ability to offer quality products while adapting to market needs. Overall, India’s increasing market presence highlights its potential to enhance its position through continued innovation and cost efficiency.