SUPERMARKETS/HYPERMARKETS

GLOBAL WET WIPES MARKET (US$ in million) 2019-2029

CAGR (2024 TO 2029): 2.70%

The supermarkets/hypermarkets segment was valued at USD 9,444.3 million in 2023 and is projected to reach USD 11,050.9 million by 2029, with a CAGR of 2.70%. The segment’s growth is driven by the accessibility and proximity of these retail outlets, making them popular for purchasing wet wipes alongside other essentials. Supermarkets offer a wide variety of wet wipes, catering to different consumer preferences, and their convenient location and promotional offers further boost sales. Major brands utilize these channels to reach a broader consumer base.