GLOBAL FACIAL WIPES MARKET (US$ in million), 2019-2029 CAGR (2024 To 2029): 5.38%

The facial wipes segment was valued at USD 1,806.6 million in 2023 and is projected to reach USD 2,466.1 million by 2029, with a CAGR of 5.38%. The convenience, affordability, and multifunctional use of facial wipes are driving their popularity, especially for makeup removal and skincare. Manufacturers are responding to consumer demand for organic and sustainable products, offering innovations like dissolvable wipes that cater to skin health and environmental concerns.