Overview

From 2016 to 2022, Nepal’s import market for sanitary towels, tampons, napkins, and napkin liners has experienced significant changes. The overall market has seen fluctuations, with a peak in 2021, reflecting the evolving demand dynamics within the country. China’s exports to Nepal have seen a decline, dropping from $3.31 million in 2016 to $2.89 million in 2022, reflecting a negative growth rate of -12.68%. Despite the decline, China remains a key player in the market, though it faces stiff competition from India, which holds the majority market share.

India’s Position

India is the leading exporter of sanitary towels, tampons,napkins, and napkin liners to Nepal, holding a dominant position in the market. India’s strong manufacturing capacity allows it to produce these products at scale, supported by advanced technology and efficient production processes that ensure high-quality output. The close proximity between India and Nepal facilitates quick and cost-effective trade, giving India a significant competitive advantage. Moreover, India’s pricing strategy, enabled by low labor and production costs, makes its products more affordable for the Nepalese market. The growing domestic market in India, driven by increased awareness and government initiatives promoting menstrual hygiene, also supports the continuous improvement and innovation in product offerings. India’s focus on maintaining high standards while offering cost-effective solutions ensures its sustained leadership in Nepal’s import market for sanitary products.