(HS CODE 961900) [US$ in Mn]

Overview

India’s export market for sanitary towels, tampons, napkins, and napkin liners has shown diverse trends across different regions from 2016 to 2022. The overall growth reflects India’s increasing presence in key South Asian markets, supported by strong manufacturing capabilities and expanding demand.

Nepal

Nepal has been the largest importer of these products from India, with exports growing from $12.84 million in 2016 to $17.72 million in 2022.This growth rate of 38.00% highlights the strong trade relationship between the two countries, with Nepal relying heavily on India for these essential products. The fluctuation in 2022 suggests market adjustments but still reflects a healthy demand.

Sri Lanka

Sri Lanka’s imports of sanitary products from India have more than doubled, with a growth rate of 101.22% over the same period. This increase reflects Sri Lanka’s steady demand for Indian products, supported by close geographic proximity and trade ties.

UAE

The UAE has shown an impressive growth rate of 704.46%, making it one of the fastest growing markets for Indian sanitary products. The exponential rise in imports highlights India’s expanding reach into the Middle Eastern market, where demand for high quality, cost-effective products is on the rise.

Bangladesh

In contrast, Bangladesh has experienced a decline in imports, with a negative growth rate of -50.57%. This significant drop suggests increased competition or shifts in market dynamics within Bangladesh, potentially leading to reduced reliance on Indian exports.

Saudi Arabia

Saudi Arabia has seen its imports grow by 171.63% from 2016 to 2022. While the absolute values remain modest, the growth indicates a gradually increasing demand for Indian sanitary products in the Saudi market,supported by India’s competitive pricing and quality

India’s Position

India plays a pivotal role in exporting sanitary towels, tampons, napkins, and napkin liners, particularly within South Asia and the Middle East. The country’s vast manufacturing capacity, supported by advanced technology and cost-effective production processes, allows it to cater to both domestic and international demands. The domestic market for these products is expanding, driven by increasing awareness, government initiatives promoting menstrual hygiene, and a shift towards sustainable products. India’s competitive pricing, enabled by low labor and production costs, further enhances its appeal as an exporter. Additionally, the focus on innovation, such as the development of eco friendly and biodegradable products, aligns with global trends towards sustainability. Overall, India’s strong manufacturing base, growing domestic market, and strategic emphasis on quality and affordability position it as a key player in the global market for sanitary products.